Not every company should use a business coach.  When a company decides to use a business coach they are saying they are ready to take their company to the next level and not every company is ready for that.  Bringing in a business coach is a deeply personal decision and must be made with care and thoughtfulness. You must truly be at that point in your business that you want to make a change.

Of course, there are some significant benefits to using a business coaching program but only if you are ready for it. They include:

  • Accelerated Growth.  Sometimes we get the type of tunnel vision that keeps us from seeing the full picture. A coach can save countless years of wasted time and provide you with critical advice at just the right moment.
  • Accountability. As business owners, we sometimes focus too completely on the daily tasks while neglecting long-term growth tasks. A good business coach will hold you to account for those tasks that you have been neglecting and not accept the same rationalizations that you sometimes give yourself.
  • Financial Stability. One of the most challenging aspects of running a business can be the finances. Setting budgets, paying taxes and determining service and product prices are all financial decisions that a good business coach can provide knowledgeable assistance with.
  • Freedom.  Running a business can be exhausting and overwhelming. Putting the right systems in place can ensure that your business is tailored to your goals and your vision. The freedom that comes from a well-organized business is satisfying at many levels – financial, operational, and especially important – personal. A coach can encourage and support you as you strive toward that end.

So, if you are considering a coach, take your time, do your research, and truly count the cost.  Coaching is an investment and in order for it pay off you must approach it with focus and serious commitment.